Beer and the Adirondacks

Craft beer is the new face of beer drinking in the United States. There are several popular craft breweries that allude to the Adirondacks, or directly use the Adirondacks as inspiration, and in their advertisements. Firstly, and most obviously (at least in this area), is Saranac Brewery, located in Utica. Saranac Brewery, though not located in the Adirondacks, borrows much from the region. One of their more popular beers is "Adirondack Lager." They also have a collection of beer called "High Peaks," and another called "Lake Placid," which includes a beer called "Big Slide."

(saranac.com)

A slightly less popular craft brewery that is actually located in the Adirondacks is Adirondack Brewery, which is in the Lake George area. They have also named their beer in the theme of the Adirondacks, with an emphasis on wilderness: "Bear Naked Ale," "Iroquois Pale Ale," "Beaver Tail Brown Ale," "Bobcat Blonde Lager," and "Headwater Hefe Beer." Each beer has a story or legend as it's inspiration--and the Adirondacks are part of each one (click on the beer to go to the stories!). The catch-phrase of Adirondack Brewery? "Here's to the Legends that Live Within the Mountains, Adventures Waiting to Happen, and a Cold Adirondack Ale at the End of Every Trail."

(http://adkbrewery.com/beer-beaver-tail-brown-ale.asp)

Somehow, the connection between craft beer and the Adirondacks makes sense and is appealing. For some reason, beer taps into the same feelings of adventure and wilderness that the Adirondacks evoke. This is obviously something that in understood by Saranac Brewery and Adirondack Brewery, and it seems to have become a major marketing point for the breweries.

Also, just FYI to anyone who is 21, the Little Pub has some of these beers!